During the later stages of shipping the MVP of the consumer-facing app at Tradeblock, I embarked on a crucial parallel project: designing an internal powerhouse for our member experience team — the admin portal. My goal here was to use everything I know about visual hierarchy and information visualization to design a simple web-only interface that serves as the ultimate source of truth, offering comprehensive insights into every trade, product, and user on our platform.

The outcome was transformative. We slashed complaint resolution times by an astounding 98%. This boost in efficiency, translated into significant cost savings, propelling us closer to Tradeblock's profitability milestones.