Supercharging growth via rewards, referrals, offer ideas, and more

Supercharging growth via rewards, referrals, offer ideas, and more

Supercharging growth via rewards, referrals, offer ideas, and more

Duration

January 2024 - Present

Role

Sole Designer

Collaborators

CTO, PM, & 6 Engineers

In 2024, my mission at Tradeblock was to accelerate our efforts in creating the ultimate sneaker marketplace. As a designer, I led the charge in shipping numerous impactful features, each aimed at alleviating our users' biggest pain points around buying, selling, and trading sneakers online. Below, I share highlights from some exciting growth experiments I conducted across our mobile and web platforms, each providing valuable insights into scaling a dynamic marketplace.

Offer Ideas: Create compelling offers in seconds

'Offer Ideas' streamlines the offer creation process by leveraging our extensive history of successful trades and cash premiums. Users just pick the shoes they want, and it generates hundreds of compelling offer suggestions with a single click.

The Offer ideas feature is integrated into our regular flow, enabling users to experiment with it a test its effectiveness.

Hypothesis

Hypothesis

By leveraging two years' worth of successful transaction data, we wanted to help users create high-quality offers quickly without overthinking different shoe combinations and the ideal amount of cash to add.

Results

Results
  • 8% increase in the number of public offers published per week.

  • 1 out of 4 users who engage with offer ideas return to create more offers, indicating long-term engagement.

  • 8% increase in the number of public offers published per week

  • 1 in every 4 users who engage with offer ideas return to create more offers over time, indicating long-term engagement

  • 8% increase in the number of public offers published per week

  • 1 in every 4 users who engage with offer ideas return to create more offers over time, indicating long-term engagement

Evolving Tradeblock into a full-fledged, dynamic auction marketplace

I expanded Tradeblock's capabilities to introduce an auction marketplace, allowing users not only to trade but also to buy and sell their sneakers. This strategic shift positioned Tradeblock to compete directly with industry giants and accelerate growth - making us the ultimate go-to destination for any sneakerhead.

Users can now effortlessly list their shoes for sale, place bids on other collectors' items.

Placing a bid on a shoe

Placing a bid on a shoe

This flow empowers users to discover sneakers, access detailed product information, and make informed bids. With real-time market insights available at the click of a button, users can confidently place competitive bids, enhancing their chances of securing the perfect pair.

If a shoe is available listed for sale, users can directly buy or bid a lower amount to close the deal.

Simplifying the product details page experience

Simplifying the product details page experience

Hypothesis

Hypothesis

With this experiment, we wanted to evaluate two versions of the product details page: one with all buy/sell/trade actions consolidated & another split into 'I want it' & 'I have it' sections with corresponding Bid & Ask actions.

Results

Results
  • 38% increase (1m 28 sec to 2m 2 sec) in average time spent on the page.

  • Average scroll depth of 80% (from 35%), indicating that split tabs effectively guided users to explore all available options.

  • 38% increase (1m 28 sec to 2m 2 sec) in average time spent on the page.

  • Average scroll depth of 80% (from 35%), indicating that split tabs effectively guided users to explore all available options.

Driving bid/ask volume through strategic button copy

Driving bid/ask volume through strategic button copy

Insight from research

Insight from research

After conducting multiple one-on-one conversations with collectors, it became clear that most rarely make direct purchases; instead, they prefer to negotiate aggressively to secure the best possible price.

Results

Results

18% increase in the number of bids submitted By removing the immediate price tag, we tapped into their desire to negotiate, making the bid-oriented approach feel more inviting and encouraging greater interaction.

18% increase in the number of bids submitted By removing the immediate price tag, we tapped into their desire to negotiate, making the bid-oriented approach feel more inviting and encouraging greater interaction.

Activating new users through the Bounty Program

To drive user activation, we launched the Bounty Program, giving experienced traders exclusive access to new users and their offers through a new experience. This initiative not only incentivized seasoned traders with a $15 fee discount for successful trades but also facilitated smoother transactions for newcomers, as they traded with trusted sneaker collectors on the platform.

We gamified the experience with a leaderboard, motivating participants to trade their way to the top for cash rewards.

Traders with < 25 trades can quickly complete transactions to unlock exclusive access to the Bounty Program.

Hypothesis

Hypothesis

The goal of this program was to ensure that new users have a seamless first trading experience, encouraging them to return. To achieve this, it was essential to have our top users drive the initiative.

Results

Results
  • 1 out of 4 new users returned to complete a second trade within a week.

  • 8% increase in overall trade volume as more users wanted to be part of this exclusive club.

  • 8% increase in the number of public offers published per week

  • 1 in every 4 users who engage with offer ideas return to create more offers over time, indicating long-term engagement

  • 8% increase in the number of public offers published per week

  • 1 in every 4 users who engage with offer ideas return to create more offers over time, indicating long-term engagement

Seller Dashboard: Streamlining how collectors manage their listings

Seller dashboard minimizes friction for users with large closets by allowing them to quickly upload their inventory using a simple CSV file. This feature enables resellers to effortlessly update prices, ensuring their asks remain competitive by continuously monitoring the lowest price for each SKU on the platform.

Seller dashboard offers unmatched convenience, giving users with large closets a powerful advantage not found on any other marketplace.

Hypothesis

Hypothesis

Collectors will experience a significant reduction in the time and effort needed to manage their inventory, leading to faster listing updates and more competitive asks.

Expected Outcomes

Expected Outcomes
  • 14% increase in the supply of highly desirable shoes on the platform.

  • Double-digit increase in the number of shoe listings by users with >30 shoes.

  • 14% increase in the supply of highly desirable shoes on the platform

  • Double-digit increase in the number of shoe listings by users with >30 shoes

Looking to inject more firepower into your design team? Get in touch

Looking to inject more firepower into your design team? Get in touch

Looking to inject more firepower into your design team? Get in touch